Skip to content
Waypoint

MARKETING FOR TOUR & ACTIVITY OPERATORS, FROM PADDLE TRIPS TO GHOST TOURS

Find out what's costing you bookings before you spend another dollar.

Waypoint is a tourism-only marketing agency. We start with a free diagnostic of your listings, reviews, website, ads and booking flow, then show you exactly what to fix. No pitch, no packages pushed.

Get my free diagnosticSee pricing

Free · 30-minute call · Written findings you keep, whether or not you hire us

Example checklist

What your diagnostic checks

  • Google Business Profile
  • OTA listings (Viator, TripAdvisor, GYG)
  • Reviews & response rate
  • Website speed & mobile booking
  • Ads & tracking

Where bookings leak

Most operators don't have a marketing problem. They have a few leaks.

  1. 1

    Listings that don't convert.

    Weak titles, old photos, and pricing that ignores the 20% OTA cut.

  2. 2

    Reviews left unanswered.

    Rating and review volume drive ranking on TripAdvisor and Viator.

  3. 3

    A website that fights the booking widget.

    Slow pages, buried "Book Now" buttons, broken mobile checkout.

  4. 4

    Ads running on autopilot.

    Spend without tracking, or ads still running into the off-season.

How it works

Diagnose, don't sell.

  1. Step 1

    Tell us about your trips.

    A 2-minute form.

  2. Step 2

    We audit everything.

    Google profile, OTA listings, reviews, site speed, booking flow and ads.

  3. Step 3

    You get a written plan.

    On a 30-minute call, with prioritized fixes. Do them yourself, or have us do them.

Services

Everything a tour operator needs, and nothing you don't.

Who we help

Nationwide.

Off-season in the Northeast or Northwest? Build your site now and launch before spring.In season in the South? Let's fill this season's trips.

Pricing

Reviews & Reputation

$250/mo

3-month minimum

Starter

$450/mo

3-month minimum

Best for in-season

Growth

$999/mo

3-month minimum

Full Marketing Partner

$1,850/mo

3-month minimum

Website builds from $1,200, booking integration included. Ad spend is paid by you directly to Meta/Google.

See full pricing

Be one of our first five founding clients.

10% off your retainer for 6 months, and all setup fees waived. In return, if the results are worth talking about, you give us an honest testimonial and permission to publish a case study with real numbers. Offer ends Jan 15, 2027.

Claim a founding spot
Founding-client pricing
Reviews & Reputation$250 → $225/mo
Starter$450 → $405/mo
Growth$999 → $899/mo
Full Marketing Partner$1,850 → $1,665/mo
Jared Boggs, founder of Waypoint Marketing

About

Hi, I'm Jared.

I started Waypoint because tour operators kept getting sold generic marketing that ignored how trips actually get booked. Waypoint is new, so you won't see a wall of logos here. What you get is direct access to me, published pricing, and a plan built on what your diagnostic finds.

I help tour and activity operators get found and booked across Google, the OTAs and their own websites. Before Waypoint, I spent six years growing tourism and outdoor recreation businesses, most recently as the Marketing Specialist at Hubbard's Marina, a large, family-owned waterfront operation in Florida.

More about Waypoint

FAQ

Questions operators ask

Is the diagnostic really free?

Yes. You keep the written findings either way.

Do you take a cut of ad spend?

No. Growth's fee covers management of up to $2,500/mo in spend (12% above that). You pay Meta and Google directly, and we never mark it up. Starter has no ads at all.

Contracts?

3-month minimum on every retainer. Website builds are 50% upfront and 50% at launch, or 3 monthly installments on Launch, Signature and Pro.

Do I need a new website?

Maybe not. The diagnostic will tell you.

Know your next move before peak season.

Get my free diagnostic
Get my free diagnostic