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Waypoint Marketing

Services

Ads that are tracked to bookings.

Meta and Google ads built around your season, measured by trips booked, not clicks.

The problem

Spend without tracking, or ads still running into the off-season.

What we do

Set up booking tracking, build campaigns per tour, and pause or shift budget as the season changes.

What's included

  • Campaign setup and management
  • Booking tracking into FareHarbor/Peek
  • Seasonal budget plan
  • Monthly report

Platforms

  • Meta (Facebook, Instagram)
  • Google Ads
  • FareHarbor
  • Peek

Which package

  • Growth ($999/mo) covers 1 platform and up to $2,500/mo spend (12% above).
  • Full Marketing Partner ($1,850/mo) covers both, up to $4,000/mo combined (10% above).
  • Extra platform $350/mo.
  • Ad spend is paid directly by you to Meta/Google and never marked up.
See full pricing

Questions

What should I spend?

The diagnostic gives a starting budget based on your trips and season.

Who owns the ad accounts?

You do.

Get my free diagnostic