Plain pricing

Simple, published pricing.

Fixed monthly fees, a 3-month minimum on every retainer, and ad spend you pay directly to Meta and Google. Never marked up.

Monthly retainers

Reviews & Reputation

$250/mo

No setup fee · 3-month minimum.

Monitoring Google, TripAdvisor, Facebook, Viator and GetYourGuide reviews
Replies to every review in your voice within 48 hours
Automated post-trip review requests (FareHarbor/Peek email or SMS)
QR cards for guides
Monthly ratings report

One location, up to about 100 reviews a month; higher volume quoted separately.

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Starter (no ads)

$450/mo

No setup fee · 3-month minimum.

Instagram + Facebook: 6 posts a month, including 2 reels from your footage
Community check-ins 3x a week (booking questions routed to you)
The full Reviews & Reputation package
Monthly one-page report by email
No ads

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Best for in-season operators

Growth

$999/mo

Setup $500 · 3-month minimum.

The full Reviews & Reputation package
Ads on one platform (Meta or Google). Fee covers up to $2,500/mo of ad spend; 12% of spend above $2,500 (e.g. $3,500 spend → +$120/mo)
Instagram + Facebook: 10 posts a month, including up to 3 reels/stories
Community check-ins 3x a week
Monthly written report with a short video walkthrough; 30-minute strategy call each quarter

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Full Marketing Partner

$1,850/mo

Setup $950 · 3-month minimum.

Everything in Growth, plus:
Instagram + Facebook: 12 posts a month, including up to 4 reels/stories
Meta and Google Ads, covering up to $4,000/mo combined spend; 10% of spend above $4,000
Google Business Profile optimization + 2 posts a month
Local SEO: 1 blog post or landing page a month plus on-page fixes; one-time citation cleanup during setup
Email: 1 campaign a month plus a post-trip/rebooking flow
Listing optimization twice a year (before peak and shoulder season) on FareHarbor/Peek, TripAdvisor, Viator and GetYourGuide
Seasonal plan: ads in peak season, SEO/content off-season
Monthly report + 45-minute monthly call

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Ad spend is paid by you directly to Meta and Google. It's separate from our fees and never marked up. Our fee covers management only.

Website builds

Websites built for booking

Booking integration is standard on every tier: we embed your booking system (FareHarbor, Peek, Bokun, Rezdy and others) so guests book right on your site.

Package	Price	What's included	Timeline
Starter Site	$1,200	Template-based: our tour-operator template with your logo, colors, fonts, content and booking widget. 1–3 pages (home, tours/booking, about/contact), mobile responsive, basic SEO, GA4, GBP link. You supply copy and photos. 1 revision round.	2 weeks
Launch	$2,400	Custom-designed, about 5 pages (home, tours, about, FAQ/policies, contact), booking on tour and home pages, basic on-page SEO, GA4, GBP link, light copy editing. 1 design concept + 1 revision round.	4–5 weeks
Signature	$4,500	Custom-designed, 8–12 pages, one page per tour with booking on every tour page, copywriting included, local SEO/schema, review widgets, email capture, 1 revision round plus training.	5–7 weeks
Pro / Multi-Tour	$7,500	15+ pages, fully custom, multiple locations or activities, blog, migration with redirects, booking across all tour/location pages, ad conversion tracking, 2 revision rounds.	7–10 weeks

Starter Site

$1,200

Template-based: our tour-operator template with your logo, colors, fonts, content and booking widget. 1–3 pages (home, tours/booking, about/contact), mobile responsive, basic SEO, GA4, GBP link. You supply copy and photos. 1 revision round.

2 weeks

Launch

$2,400

Custom-designed, about 5 pages (home, tours, about, FAQ/policies, contact), booking on tour and home pages, basic on-page SEO, GA4, GBP link, light copy editing. 1 design concept + 1 revision round.

4–5 weeks

Signature

$4,500

Custom-designed, 8–12 pages, one page per tour with booking on every tour page, copywriting included, local SEO/schema, review widgets, email capture, 1 revision round plus training.

5–7 weeks

Pro / Multi-Tour

$7,500

15+ pages, fully custom, multiple locations or activities, blog, migration with redirects, booking across all tour/location pages, ad conversion tracking, 2 revision rounds.

7–10 weeks

Terms and conditions

Pay 50% upfront and 50% at launch, or 3 equal monthly installments on Launch, Signature and Pro (Launch $800 x 3 · Signature $1,500 x 3 · Pro $2,500 x 3; site ownership transfers after the final installment). Starter Site is 50/50 only.
Upgrade from Starter Site to Launch within 6 months and we credit the price difference.
Optional care plan $95/mo (hosting, updates, small edits).
$500 off any build except Starter Site when you sign Growth or Full Marketing Partner within 30 days of launch.
You own the site.

Add-ons

GBP optimization + weekly posts

$150/mo (Starter/Growth)

Extra social platform (TikTok or YouTube Shorts)

$300/mo

Extra ads platform

$350/mo

Extra email campaign

$200/mo

Email marketing only

$495/mo (2 campaigns + a flow)

OTA listing build/optimization (4 platforms)

$450 one-time

Monthly strategy call for Starter/Growth

$75/mo

Founding-client pricing for our first 5 clients.

10% off your monthly retainer for your first 6 months, and all setup fees waived. Ends Jan 15, 2027.

Reviews & Reputation	~~$250~~ → $225/mo
Starter	~~$450~~ → $405/mo
Growth	~~$999~~ → $899/mo
Full Marketing Partner	~~$1,850~~ → $1,665/mo

In exchange: a written or video testimonial and permission to publish a case study with real metrics, if the results are worth talking about. No extra term: the standard 3-month minimum applies. Applies to monthly retainers only.

Claim a founding spot

FAQ

Can I change plans?

Yes, after the 3-month minimum.

What if I spend more than the cap on ads?

Growth adds 12% of spend above $2,500/mo; Full Partner adds 10% above $4,000/mo combined.

Can I start without ads?

Yes. Starter covers social and reviews with no ad spend.

Not sure which fits? The diagnostic will tell you.

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