A tourism marketing agency that starts by listening.

Hi, I'm Jared Boggs.

I started Waypoint because tour operators kept getting sold generic marketing that ignored how trips actually get booked.

I've spent the last six years helping tourism, outdoor recreation and experience-based businesses grow through strategic marketing, creative storytelling and data-driven decisions. That includes leading marketing as the Marketing Specialist at Hubbard's Marina, one of Florida's most recognized fishing charter and boating operations. There I helped support its growth of nearly double in annual revenue, while strengthening its digital presence, expanding its audience and building campaigns focused on generating real bookings.

From social media and digital advertising to launching new experiences, developing marketing strategies and analyzing campaign performance, I've worked across nearly every part of growing a tourism business.

Before and alongside that work I was with Tour Marketing Suite, developing websites, managing client relationships and helping tourism operators improve their online presence and advertising performance. That has meant building more than 20 websites, running targeted Google and Meta campaigns, and helping businesses turn marketing spend into measurable revenue. One of my favorite examples is an operator who had deprecated website. We rebuilt a website, built an advertising campaign where our marketing helped generate a 41% year-over-year revenue increase during that period.

Today, through Waypoint Marketing, I bring that same experience and approach to businesses looking to grow. I believe effective marketing starts with understanding a business, its customers and the challenges standing in the way of growth, rather than jumping straight into advertising or creative campaigns.

Thoughtful analysis, not hype. Real strategies, not guesswork. Results that matter to your business.

Whether you're looking to increase bookings, improve your online presence, reach new customers or develop a more effective marketing strategy, my goal is to help you find the right path forward.