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Waypoint Marketing

Who we help

Built for tour and activity operators.

Eight kinds of operators, from paddle trips and fishing charters to ghost tours and dog sledding, anywhere in the US.

Kayakers and paddleboarders on clear turquoise water along a rocky, pine-covered coast

Paddle & Water

Includes: kayak, SUP, canoe, rafting, snorkel/dive, boat and sunset cruises.

Typical problems

  • Weather cancellations not handled in listings
  • Viator/TripAdvisor listings with old photos
  • Mobile checkout friction on the booking widget

Usual starting package

Starter, then Growth in peak season.

Anglers casting from the stern of a charter boat at sunrise

Fishing

Includes: inshore and offshore charters, fly fishing guides.

Typical problems

  • Phone-only booking
  • Seasonal ads left running
  • Repeat anglers never contacted again

Usual starting package

Growth in season, plus a Starter Site if booking is phone-only.

A small group of hikers with backpacks following a ridge trail above a mountain lake

Hiking & Adventure

Includes: guided hikes, climbing, ziplines, mountain biking.

Typical problems

  • Trips that are hard to compare (difficulty, length, what's included)
  • Weak Google Business Profile
  • Little content outside peak season

Usual starting package

A Launch website with clear trip pages, then Starter.

A food tour guide offering small plates to a group at a market stall

Food & Drink

Includes: food tours, wine/brewery/distillery tours, cooking classes.

Typical problems

  • Heavy reliance on OTAs and the 20% commission
  • Few direct bookings
  • Unanswered reviews in a review-driven category

Usual starting package

Reviews & Reputation, then Growth for a direct-booking push.

A humpback whale's tail rising from the sea with a whale-watching boat behind

Wildlife & Eco

Includes: whale watching, birding, swamp/airboat tours, dolphin tours.

Typical problems

  • Sightings and season windows not explained
  • Listing-heavy bookings
  • Few reviews mentioning what guests actually saw

Usual starting package

Starter (social + reviews), Growth in peak season.

A guide pointing out historic brick homes to a walking tour group on a cobblestone street

City & Culture

Includes: walking, history, ghost and bike tours.

Typical problems

  • Competing with dozens of similar OTA listings
  • Weak Google Maps presence
  • Review volume that lags bigger operators

Usual starting package

Reviews & Reputation, then Growth.

A husky sled team pulling through a snowy pine forest

Seasonal & Winter

Includes: snowshoe, dog sled, fall foliage.

Year-round marketing for Northeast and Northwest operators, so each season starts with bookings already coming in.

Typical problems

  • Short booking windows
  • Marketing that goes dark between seasons
  • Sites that still show last season's trips

Usual starting package

Starter year-round, Growth in the weeks before each season.

Rows of rental kayaks and canoes beside a riverside dock and life-jacket racks

Outfitters & Rentals

Includes: liveries and rental shops that also run guided trips.

Typical problems

  • Rentals and guided trips mixed together on one confusing page
  • Booking split across systems
  • Guided trips that get less attention than rentals

Usual starting package

A Signature website (one page per rental and trip), then Growth.

Run something that doesn't fit these eight? The diagnostic still applies.

Where you operate decides what to do first.

Northeast and Northwest, off-season

Build now, launch before spring booking season.

See off-season website builds

South, in season

Fill this season's trips.

See how we fill trips
Get my free diagnostic